Role
I was responsible for creative ideation, art direction, and editing, developing the campaign concept and defining its visual identity.
Renacer en Día de Muertos
Renacer en Día de Muertos is a contemporary reinterpretation of the Mexican Day of the Dead created for Gen Z. The campaign invites people to symbolically say goodbye to situations, relationships, or experiences that have hurt them but also helped them grow. By “letting them go,” the ritual becomes an act of personal rebirth.
The visual concept reimagines traditional Day of the Dead aesthetics through a more contemporary language designed to connect with Gen Z.
